How to prepare a logo for printing

The quality of the final print also depends on the quality of the supplied logo or artwork. You do not need professional print files to create a design in the online configurator – you can upload a PNG or JPG/JPEG image directly.

If you also have the original logo from a graphic designer or advertising agency in SVG, PDF, AI or EPS format, you can attach this file later in the Cart as artwork for processing your order. Uploading it is optional.

Below we explain the differences between the individual file types and the basic rules for preparing a logo for printing.

How to upload artwork to the configurator

PNG or JPG is sufficient to create your design

You can upload the following formats directly to the online configurator:

• PNG
• JPG / JPEG

These formats are sufficient to create your design and display the logo or image on the product.

If you can choose between PNG and JPG, a PNG with a transparent background is generally more suitable for a logo. This prevents a white or otherwise coloured rectangle from appearing around the logo in the design.

Do you only have a PNG or JPG?

That is not a problem. If you only have a standard image of your logo, you do not need to find another format just to create your design.

Upload the file you have to the configurator. If the quality or execution of the artwork needs to be addressed before production, we can check the files before processing the order.

How large and high-quality does the image need to be?

For raster images such as PNG or JPG, the number of image points – pixels – is important.

A small image may look good on a monitor, but when enlarged, individual pixels become visible and the edges of the logo lose their sharpness.

A simple rule therefore applies:

the larger the logo is to appear on the product, the higher the quality of the source image needs to be.

For example, a small logo taken from a website may not contain enough image information for high-quality printing at a larger size.

How can I recognise a low-quality image?

Typical signs include:

• blurred or soft edges,
• visible pixels when enlarged,
• small image dimensions,
• heavy JPG compression,
• an untidy background around the logo.

Can I use a logo downloaded from a website?

Yes. It may be suitable for creating a design in the configurator if its quality is sufficient.

However, logos used on websites are often optimised for on-screen display and may have small dimensions. A file that looks sharp as a small logo on a website may therefore not be of sufficient quality for printing.

If you have the original logo file from a graphic designer, advertising agency or your corporate identity guidelines, it is preferable to use that file.

Is a screenshot of a logo suitable?

A screenshot can be used as a fallback if you have no other file. However, it is generally not an ideal source for high-quality printing.

A screenshot may contain:

• low resolution,
• blurred edges,
• a background,
• other parts of the screen,
• colour information intended only for on-screen display.

If you have the original logo in PNG, SVG, PDF, AI or EPS format, use the original file instead.

If you have nothing else available, you can provide the file you have and we will assess whether it is suitable.

What is a vector logo?

A logo can be created as raster or vector artwork.

A raster image, such as JPG or PNG, consists of individual pixels. It therefore loses quality when enlarged too much.

Vector artwork consists of mathematically defined shapes and curves. This allows a logo to be enlarged or reduced without losing sharpness.

A vector logo is therefore generally the most suitable source file for professional print preparation.

Which professional artwork formats do we accept?

If you have professional print files, you can attach the following to your order:

• SVG – vector graphics format,
• PDF – may contain both vector and raster artwork,
• AI – Adobe Illustrator source format,
• EPS – a format used for exchanging vector artwork.

These files are not uploaded directly when creating the design in the configurator.

First create your design using a PNG or JPG/JPEG file. After adding the configured product to the Cart, you can attach professional artwork files to the order.

If you do not have professional artwork files, uploading them is not a requirement for placing an order.

Does the logo need to have a transparent background?

No, but for PNG files a transparent background is usually preferable.

If an image has a white rectangular background, for example, that background may be part of the image itself. When placed on a coloured product, a white area may then be visible around the logo.

PNG allows artwork to be saved with a transparent background so that the file contains only the logo itself.

JPG does not support transparency.

What if the logo contains very fine lines or small text?

When preparing the artwork, the actual size of the print on the product must also be taken into account.

Very fine lines, small text or tiny details that are clearly visible on a monitor at high magnification may not be equally legible at the actual print size.

This is particularly important for smaller print areas.

When creating your design, assess the artwork according to how large it will actually appear on the product, not only according to the enlarged display on your monitor.

How should I prepare a multicolour company logo?

A multicolour logo can be uploaded to the configurator as a PNG or JPG/JPEG file just like any other image.

If it contains photographs, colour gradients or a large number of shades, digital printing is generally suitable for this type of artwork.

The situation is different if, for example, a company logo contains two or three precisely defined corporate colours.

If these colours need to be matched precisely, we use pad printing with spot colours according to the Pantone (PMS) system. For selected products, this option is available from 100 pieces.

If Pantone numbers are defined for your company logo, provide them with your order.

Jak fungují Pantone colours work and the difference between digital and pad printing

What if I do not know whether my logo is suitable for printing?

You do not need to determine whether the file is raster or vector or which printing technology should be used.

You can use an available PNG or JPG/JPEG file to create your design.

If you also have an SVG, PDF, AI or EPS file, attach it later in the Cart. If you do not have professional artwork files, providing them is optional.

If you have any doubts about the quality or suitability of the artwork, contact us:

Email: [email protected]
Phone: +420 606 766 253

Quick logo check before uploading

I would definitely keep this section on the page. It provides a very practical conclusion to the article for the customer.

Before uploading your logo, check that:

• ✓ The logo is not blurred or visibly pixelated.
• ✓ If you have a PNG with a transparent background, use it preferably.
• ✓ Do not use a screenshot if you have the original logo file available.
• ✓ Very fine lines and small text will remain legible at the actual print size.
• ✓ If you have a professional SVG, PDF, AI or EPS file, you can attach it in the Cart.
• ✓ If corporate colours must be matched precisely, have their Pantone (PMS) designations ready.